About Us

Founded in 2016 by Babs Feibelman and Bill Craddock

Give Back Memphis helps address the capacity-building needs of the local nonprofit sector by providing pro bono business consulting services. What started out with one consultancy in 2016, has grown exponentially year over year.  To date Give Back Memphis has provided 49 unique consultancies to 39 different nonprofits whose services span the gamut of needs in our community.


Our Mission

Give Back Memphis’ mission is to assist the non-profit organizations as they make a positive impact on the quality of life in the Memphis community. 

For this, Give Back Memphis recruits motivated, talented individuals who want to make a difference in their community by completing, pro bono, a substantive volunteer project for local non-profit organizations.


Our Approach

Based on the needs of each organization, we match consultants with a nonprofit to undertake projects with specific outcomes and meaningful impact. We carefully match project consultants and client leadership to create effective working relationships.

Services are provided with a commitment to confidentiality, transparency, adaptability, professionalism and respectful communication to our volunteers and the nonprofit agencies we serve. 



Give Back Memphis evaluates the results of every consultation upon its completion and again, a year after its completion. 

Our Team

Bill Craddock


After 25 years in development and management of a regional insurance and financial organization, The Craddock Company, Bill sold the business in 1991 and served in consulting and executive roles in the national Episcopal Church retiring as Senior Vice President of the Church Pension Group in 2015.

Bill served as president of numerous local civic boards including Planned Parenthood, Memphis Rotary Club, and Goals for Memphis. He has also served on national non-profit boards including Planned Parenthood Federation, Alan Guttmacher Institute, Episcopal Church Foundation, and Church Pension Fund.

Babs Feibelman


Babs has had over 40 years of work experience in the nonprofit sector. Prior to advising foundations and philanthropists and not for profit organizations, Ms. Feibelman was the President CEO of the Memphis Arts Council (Arts Memphis). She has both a Masters Degree in Counseling and an MBA.  Ms. Feibelman has worked with individuals, family and other private foundations, as well as united fund organizations to analyze proposals, implement programs, and support funded organizations. In addition, she has assisted non-profit organizations with business and strategic planning.

Ms. Feibelman has been an adjunct professor at the University of Memphis teaching Introduction to Nonprofit Organizations in the Political Science Department. She has served on a number of nonprofit Boards including the Women’s Foundation for a Greater Memphis, Facing History and Ourselves, the Urban Art Commission, The Center for Nonprofit Excellence, Brooks Museum of Art, and The Community Alliance for the Homeless. She has been a member of the Tennessee Women’s Forum and a graduate of Leadership Memphis.

Juanita Ortiz

Juanita is a first generation Colombian-American executive with close to 20 years of experience working with purpose-driven organizations. Her professional experience includes working with major international nonprofit organizations including UNICEF, United Way Worldwide, ALSAC/St. Jude Children’s Research Hospital, and Slingshot Memphis. Juanita is skilled in areas of strategic planning, social impact measurement, program design, corporate engagement, individual fundraising, and nonprofit capacity building.

In addition to supporting Give Back Memphis, Juanita serves on the Board of Directors of Arts Memphis, the Overton Park Conservancy, and volunteers with Latino Memphis serving as a Steering Committee member for the local Gateways for Growth initiative.

Interested in learning more?