The Team

Bill Craddock, Co-Founder

After 25 years in development and management of a regional insurance and financial organization, The Craddock Company, Bill sold the business in 1991 and served in consulting and executive roles in the national Episcopal Church retiring as Senior Vice President of the Church Pension Group in 2015.

Bill served as president of numerous local civic boards including Planned Parenthood, Memphis Rotary Club, and Goals for Memphis. He has also served on national non-profit boards including Planned Parenthood Federation, Alan Guttmacher Institute, Episcopal Church Foundation, and Church Pension Fund.

Babs Feibelman, Co-Founder

Babs has had over 40 years of work experience in the nonprofit sector. Prior to advising foundations and philanthropists and not for profit organizations, Ms. Feibelman was the President CEO of the Memphis Arts Council (Arts Memphis). She has both a Masters Degree in Counseling and an MBA.  Ms. Feibelman has worked with individuals, family and other private foundations, as well as united fund organizations to analyze proposals, implement programs, and support funded organizations. In addition, she has assisted non-profit organizations with business and strategic planning.

Ms. Feibelman has been an adjunct professor at the University of Memphis teaching Introduction to Nonprofit Organizations in the Political Science Department. She has served on a number of nonprofit Boards including the Women’s Foundation for a Greater Memphis, Facing History and Ourselves, the Urban Art Commission, The Center for Nonprofit Excellence, Brooks Museum of Art, and The Community Alliance for the Homeless. She has been a member of the Tennessee Women’s Forum and a graduate of Leadership Memphis.

Juanita Ortiz

Juanita is a first generation Colombian-American executive with close to 20 years of experience working with
purpose-driven organizations. Her professional experience includes working with major international nonprofit organizations including UNICEF, United Way Worldwide, ALSAC/St. Jude Children’s Research Hospital, and Slingshot Memphis. Juanita is skilled in areas of strategic planning, social impact measurement, program design, corporate engagement, individual fundraising, and nonprofit capacity building.

In addition to supporting Give Back Memphis, Juanita serves on the Board of Directors of Arts Memphis, the Overton Park Conservancy, and volunteers with Latino Memphis serving as a Steering Committee member for the local Gateways for Growth initiative.