Beyond the strategic plan and overall direction this initiative provided…I would say that we really took the marketing analysis to heart. This started with the focus group led by Lisa and the surveys that followed. We have taken the data and survey feedback very seriously, it has led to many realizations and improvements. When we look back we realize in how many ways the plan has guided everything we’ve done this year. It’s been immensely helpful and has done an excellent job keeping us focused and on track.